How to Write a Newsletter That Engages and Converts

Newsletters can be a game-changer for businesses when you get them right. A well-crafted newsletter keeps your audience engaged, builds trust, and, most importantly, drives conversions.

But let’s be honest here... our inboxes are overcrowded, our attention spans are short, and nobody, let me shout that out to everyone at the back,NOBODY, wants another bland, salesy email clogging their feed. So, how do you create a newsletter that people actually look forward to? Let’s break it down...

1. Hook them in with a Killer Subject Line

Your subject line is the front door to your newsletter. If it’s dull as dishwater, nobody’s walking in. Try to make it sound intriguing, fun, or even a little, dare I say, mysterious...
Instead of just going in with the heavily overused “Our Monthly Newsletter,” why not try “You Won’t Believe What’s Inside...” or “Boost Your Business with This Simple Trick!” The key is to keep it short, snappy, and curiosity-inducing.

2. Make It Feel Like a Conversation

Nobody enjoys reading a robotic email (heaven forbid one that was boshed using AI and then not edited!!!). Your newsletter should sound like it’s coming from a human, not just another corporate dufus. People buy from people, so remember to use a friendly, conversational tone, like you’re writing to a friend or talking to a mate over a pint
(beer/pepsi/OJ whatever works for you).

Example:

Boring: “We have launched a new product that we believe you will like.” *yawns

Engaging: “Guess what? We just dropped something awesome, and we think you’re going to love it!” *jumps with joy

3. Keep It Snackable

Long paragraphs? Erm no thanks... People scan content, whether that’s social posts, news feeds or emails, so make your newsletter easy to digest. Use short paragraphs, bullet points, and bold text for key takeaways. Just like we have in this blog! You are still reading right?

Instead of this:

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4. Deliver Value, Not Just Sales Pitches

If every email is a “Buy Now!” message, people will start hitting that unsubscribe button faster than a caffeinated cheetah. Instead, mix it up with valuable content like industry insights, tips, or even a behind-the-scenes look at your brand.

Example Topics:

• 5 Quick Hacks to Improve Your Website’s SEO
• The Secret to Writing Emails That Actually Get Opened
• Meet Our Team: Behind the Scenes at [Your Brand]

5. Call-to-Action (CTA)

Your CTA should stand out like a flamingo in a penguin parade and be crystal clear. Want them to sign up for a webinar? Download an eBook? Buy a product? Tell them exactly what to do.

Examples:

Weak CTA: “Click here for more.”
Strong CTA: “Grab Your Free Ebook Now!”

6. Test, Tweak, and Optimise

As always with any marketing campaign, review and refine and, where it works, repeat, by looking at the campaign data in Kenzy.io you will get deep insights to help you improve your next campaign. Remember - what works today might not work tomorrow. Always analyse your open rates, click-through rates, and conversions. Test different subject lines, formats, and CTAs to see what resonates most with your audience.

7. Make It Visually Appealing

Nobody wants to read a wall of text. Add images of your products or pics of team members or branded visuals to make your newsletter a more pleasing read. Or use an image of a frog, because, erm, basically, frog. After all, a well-designed email is guaranteed to increase readability and engagement.

The Bottom Line

Your newsletter should be fun, valuable, and easy to read - not a chore for your audience. By crafting engaging content, using a conversational on brand tone, and optimising for conversions, you’ll transform your emails from “meh” to “more, please!”

Need help crafting high-converting newsletters? Kenzy.io has you covered.

Get in touch now to find out more